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Hi Leela

I understand where you come from – your opinion and it’s great that it works for you (as it might be for lots of businesses).

Of course a brand is more than a logo (might it be a pictogram or just a logotype like mine) as everybody here will know.
But I still think it will help if you had a proper one from the beginning, to help communicate your business and your business name and the quality of your work and to give you easier/faster recognition.

As I said – we have different backgrounds and I think there is space enough for different models, there is no general rule or a one size fits all-solution.

(I still think that McDonalds needs the Golden Arches – for immediate recognition at least … but I wouldn’t compare them with a microbusiness anyway ;-) )