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FinanceMan
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Re: How do you stand out in the industry? ….What is your Unique Selling Proposition

My USP is very simple. I offer widely used products (managed investments, superannuation funds, personal insurance and margin loans) for lower cost than people can get anywhere else. The issue for me is not providing the product, but explaining how this is possible. Easy in person, difficult in advertising and on the Internet without boring them.