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JayTurn
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Unfortunately TrueLocal will provide you with very little traffic. In regards to link benefits, anyone would be much better off spending money on Yahoo!’s directory listing for $299 USD per annum.

For local listings, Google Local/Spaces or whatever they decide to call themselves next week are a far superior method of attracting local visitors.

However to rank well on Google Spaces, you have to optimize your actual website for it’s locality. Google doesn’t simply look at the description you write for your business or where you say it is located. It check’s out your website and identifies the quality you provide to search engine visitors looking for a business like yours near your location.