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Samith
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Advertising is advertising so if you have a free listing on true local, obvious answer would be to keep it:) and say no to those annoying phone calls to upgrade your listing.

If you already have upgraded and have a priority or premium listing, think of switching to Google Adwords:) spend that $80 or $200 on adwords (to minimize cost use something like “Call us now 0411 111 111” on the ad to make them pick up the phone instead of clicking your ad) outcome would be much better.

Best Regards,
Samith.