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agree with everyone. Just remember website hits is nothing if you cant convert them to sales, you want qualified traffic, not random people bouncing off your site. Analytics has “Goal” tracking where you can tell google where you want people to end up on your site, say an order confirmation page, then you can see how many people go to that page and how those people got to your site.

That way you can make sure the money you are spending on online adverting is actually producing results for you.