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Jenna
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Hello there,

Looks like posting on flying solo might bring you a bit of business! You might be able to help me out too, I’ll send you a PM :)

As far as defining your market goes, I went to a book launch recently for “Small Businesss, Big Oppourtunity”. It was a joint venture between a business/marketing guru and Sensis. They focused on how to/the importance of defining your “client profile” and where to go from there in marketing to them etc. I’d recommend having a look at it for a starting point.

Cheers
Jenna