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Renee Barber
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dan, post: 14458 wrote:
Kevin- yes and no.

But you do raise another issue. What makes people think they can do design work, when they don’t have the skills or knowledge to do it properly?

I have a couple answers to that question:

  • Clip art/Wordart
  • Microsoft Publisher
  • FrontPage
  • Spending Money

I believe that a lot of people give design a go because there are so many tools on the market that are becoming quite affordable and also because most people don’t realise that design (good design anyway) is about marketing too.

Business people don’t just want a pretty design or lots of words that people forget as soon as their eyes leave the page. They want/NEED design and copy that SELLS.

If you find a designer/writer that gets the whole picture: eye-catching design + copy that sells, which really requires some understanding of consumer behaviour and a number of other disciplines, HIRE THEM!