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What about getting into bed with local child care centres?

You may be able to provide some products in exchange for distribution of flyers, and perhaps even consider the product party model as used by the likes of amway.

Obviously the party plan thing would only be for parents who use child care because they work on a part time basis, and have some time on their hands, but you may be able to come up with a “special offer” for those who wish to host a party.
My 2 bobs worth