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Benedict
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Hi Jackie

Sadly there is no build it and they will come button you can press. That is an internet myth.

The truth is that consumers have all the power in the market and will go where they like, read what they want and ignore all the rest.

You need a way to really stand out in the market first and then let people see it. Once your offer is unique really special (to those who will love it) then you will start to get activity.

Yes, Forums on fashion etc. can be good places to start as they let you talk with genuine people, some of whom may want to join your party.

You can either learn off of this yourself which can take a bit of time or invest in a professional or two who can help you get your offer right.

:-)