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ickle Kids
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When I first started writing enewsletters, I was really disheartened with my first 39% open rate! I then asked my web lady and she said that was really good. She said anything above 30% is a great result … so I felt a bit better!

In the traditional sense of passing or failing an exam – I failed as I didn’t get more than 50%!

On average I get around a 41% open rate with an average click through of 10 – 15% (not sure whether the latter is good).

Hope that helps.