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I haven’t as yet fully gotten into Twitter or the like, but it is defiantly on the schedule.

I am in the “50+” area and as BB says you get a bit wary at this age of how something new will work. But all my research says that it is a very good and open wide opportunity,,, if you treat it properly! Such as, being careful to develop relationships and willing to give out of your expertise (you don’t have to divulge trade secrets) and not treating it as a selling exercise.

From what I can see Twitter and Facebook have slightly different followings and approaches, I have been told the 50+s are more likely to be on Facebook, but that is also changing. Linkdin is much more business and that can be useful in a different way.

The short is that you need to do lots of research and looking around. No different really than any other form of specialised marketing.