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ickle Kids
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Hi there,

I love working with strategic alliances. I think its a great low cost way of getting yourself out there. Here are some things I’ve done that have worked well:

* I’ve tapped into other businesses database – offering them a free gift, competition prize, special offer for our ickle Educational Toys. Note – the owner is the one sending out the newsletters about my business – like a “gift” to their members.
* I in turn allow them to offer the above to my database of mums, dads etc.
* the key I’ve found is to find businesses that share the same target market and would find your products/services a benefit/bonus. Not a big sales thing – but just to get your name out there.
* go up and down your supply chain.

HOpe that helps.