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Great advice all,

I agree and have had some excellent alliances like that myself. Initially I found a great guide to setting them up in a chapter of Jay Abraham’s book “Getting Everything You Can Out Of All You’ve Got

Solid Data is expanding our strategic alliances outside of Canberra now, and we run a seminar for our alliance partners entitled:
“FREE Lunch-N-Learn Seminar will Reveal What Every Business Owner MUST Have In Place NOW To Guarantee A Fast, Easy, And Painless Recovery Of Their Data After A Disaster”

I suggest you have a look at the chapter of the Jay Abraham book, then simply develop a risk-reversal offer for the alliance partner, and go for it.