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small business marketing
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Hey Paul,

One way I have found useful to capture leads at my seminars in a non-threatening and non salesy way is this:

I have a 4 Question seminar evaluation form I ask everyone to complete.

Q1. What did you learn?
Q2. What will you apply?
Q3. What did you think of the workshop as a whole?
Q4. What would you say if you were recommending this seminar to someone else?

Sign here if I have your permission to use your comments in my marketing materials.

Tick this box if you’d like a complimentary 30min marketing coaching session.

The Q’s capture excellent feedback.
If they sign, you have just captured some testimonials.
If they tick the box, you have a prospect.