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Aidan
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Ha – I’ve also worked on rescuing some howlers over the years, once came across a campaign with the word ‘awesome’ as a keyword AND it was broad matched!

I’ve also come across a few of the “my cousin works in IT so he helped me…” they’re usually the worst, what on earth does ‘IT’ have to do with online marketing?

Its a great feeling though when the rescuees call or email to say they’ve just had their first order from their Google campaign!