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Adam Randall
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directsupport, post: 15037 wrote:
I’ve worked on a fair few failed SEO projects lately, one was a lighting production firm who was paying for “padington council” as a keyword??? How on earth did the SEO company who organised their Google Adwords get that wrong?

Targeting mispelled words is a common and well known tactic to use in SEO.
It also works.

Think about it, when you do a search on “padington council” you are likely to be the only adwords advert in the search results, almost a guarantee that someone will click through. It also will not have any competition so will be very cheap & I have no doubt that paddington is often mispelled in that way.

Just because someone cannot spell, does not mean they do not have money in their pocket.