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directsupport
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The facts in this example are:

Padington had absolutely nothing to do with any jobs they have done nor is it an indication of anything related to a lighting product they sell.

Hope that clears that part up.

The non tech-savvy way of thinking seems to be:
*$X per month on advertising their website content = $Y sales turnover*

The individual business owners in my examples assumed that their website content is relivent to their Google Adwords so they have no idea why it’s not working.