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FionaFell
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If you are going to start fresh, let your current database of customers now that changes are in the pipeline.

You don’t want to scare them off when they come back to place their next order, only to have the whole place look, feel and react differently.

Manage this change over time. And get feedback from this existing pool of people who love the products.

Ask them what they need, and look for an “automated” shopping cart/content management system that can handle as much of it as possible to make it easy to scale as your businesss grows.