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Benedict
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Fiona is right, if you have existing users a radical change (even for the better) can freak people out.

Having a good set of customers already is great news not only for your pocket but to suggest that with a better approach more sales should be achieved.

Get to know who your best customers are and work out why they like Spotty – is it for the unique product (and the store hasn’t deterred them) or is it that they feel comfortable here (and a better looking store would make them uncomfortable)?

:-)