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soliddata
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Or there is the other thing to look at, which is “what are you giving away for free to get them on board”?

So how about this:
– how much time goes into the wireframe (and can it be automated even more)?
– could you give a wireframe away for free (obviously you build it into the final total cost)?
– would the wireframe wow somebody enough to get a 90% conversion to the next stage?

Its a key part of the risk minimisation.

Kevin