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Aidan
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Good point FilthyCro although most people just never find enough time to learn Adwords properly and end up losing heavily, they’ll even use completely incorrect keywords (see the other thread on this…) and they fail to master the nuances of broad, phrase and exact matching even if they do select good keywords!

Google has now made that even harder by introducing ‘session based’ broad matching.

They generally don’t understand the performance differences between Google itself, the ‘network partners’ and the content network.

I’ve never seen that affiliate program of theirs, where did you see this?

As for Yahbing or Binghoo, true in most (not all!) cases the keywords are cheaper BUT you do not have as much control over matching options and you certainly can’t get the volume as they have only about 8% of the market here between them!