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Aidan
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Absolutely, would encourage folks to give it a go but some giveaway advice:

Opt out of the Content network until you know what you’re doing.

Use exact and phrase matches for keywords until you know what you’re doing.

Use keywords that are directly related to what you’re selling. e.g. if you’re a management consultant (and assuming you do not have a large budget to assign to a branding exercise), you do NOT want ‘management’ or ‘consultant’ as keywords!

LOL – If that last one does not make sense you need help with Adwords!