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I find you’ll get a lot more out of your logo and designer if you already have an idea first. I personally love the site http://www.designyourway.net/blog/ which has heaps of inspirational logos you can be motivated from. Pull all the logos you like, plus snippets from other websites, photographs and create a ‘mood board’ to give to your designer.

They’ll take the inspiration from what inspired you and you’ll get a product you’re much happier with quicker!