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exstatic
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I wrote an article on another forum about this exact topic.. you can view that here – How to get free traffic

There are quite a few factors to consider, but basically you need good quality unique content that is relevant to not only your site but your visitors and your market.. this content should not just be on your website, but on other websites that link back to yours… as others have said back links are very important in any SEO strategy.

Have a read through the article and hopefully it should help clear things up