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Jill
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All good advice, but nearly all web-related. What if (and who knows how many) 90% of your target audience isnt a web-trawler? Not IT savvy? Dont spend a couple of hours a day frequenting Twitter, Facebook, blogs and the like?

Just plaster your website address all over your car (tastefully of course) and go car racing :)

oh you wanted free? Well, it can be 100% tax deductable (Business promotion), so if you’re paying tax, its “free” almost :)

The net can be a big chunk of any businesses marketing strategy, but its not the only way. I still believe word of mouth is the best reference. Do good work, and ye shall be rewarded.