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I’m here to defend the agencies!

Put simply, any good small business marketing agency should make you more money than your spending on them. As long as this is the case and managers have ample time for the rest of your business, everything runs smoothly.

While it’s easy to say that every small business should have a good knowledge of their sales and marketing because every business is in the business of sales & marketing, in reality a huge percentage of small businesses don’t have the resources or the energy to spend on marketing.

Working with a good agency or coach will improve your understanding of marketing, but the degrees of your understanding will differ. On one hand one takes things off your hands and requires a degree of trust. On the other the small business owner is educated so that they can coordinate their own marketing.

It’s really up to the business owner themselves and their priorities.