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IMO, You have to do both equally. You can’t have sales without production especially with software development. Production can go just as belly up as bad marketing. They are as important as each other….

If you are the leader do both and be good at both but don’t do all the work.

If you decide to go with the marketing agency, use your experience and pretend you are choosing a web agency. You’d do your research…right? After all, you know the bad things that can happen :)….and how do you know? you worked there for a bit.