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PR Guru Julie
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Hi Steve
Bec is right. Press releases work best when they contain ‘news’ and are targeted to the media most likely to be interested in the field you are writing about rather than the spray effect.

We do have an interest in that PR Guru has Australian media contact lists for sale that are segmented by interest area so you can be really targeted. These are the lists that we use in our own PR business for our clients everyday. They vary from news and regional editors to the more specific food, health, IT, business, arts and lifestyle sectors. The lists start from $40. Rather than a blanket email, you can tailor individual pitches to each contact when you send them which gets better results, and you build a relationship with the contact.

Hope that helps.
Julie