Home – New Forums Marketing mastery Cold calling advice? Reply To: Cold calling advice?

#1017491
Adam Randall
Member
  • Total posts: 382
Up
0
::

We were having a tough time with cold calling, until I bumped into a friend who wrote a short 15 page booklet in 1996 on the subject.

He gave me a copy, before following it, we got at most 4 appointments per week, last week (and during december too!!) we got 12 appointments.

I cannot give it out as its his property but it just crystalises all of the information freely available.

The biggest thing to remember – NEVER EVER try & sell your product on the call.

Second thing to remember – The main focus is to get an appointment.

I know a few on here can sell during a cold call, but that is a level of expertise above which I am willing to go at the moment.