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Adam? Where are ya Mate?

I’ve made $18,000 sales in one crack and made $90 sales in 5 steps and I know which I’d rather.

True story coming up…

At Amazon if you buy a single book for $16.95 you’d pay something like $3.95 for shipping BUT if you bought a second book you’d get shipping free.

Lets just say that amazon were very happy with the results as people were buying a second book just to get the free shipping.

Except in France – In France there was no increase in sales. Why?

Were the French “different” than every other part of the world?

Turns out that the French division of Amazon were offering the second book at a shipping cost of one franc (about 30 cents) – now 30 cents isn’t much different than free but it made a huge impact to sales.

When they made the free shipping offer in France they followed suit just like the rest of the world.

When you’re selling, you’re really selling to human psychology, and human psychology has not changed for at least 50,000 years and it’s not likely to change anytime soon.

We’re very old machines.

Basic human psychology comes way before the conditioning of a city.