Home – New Forums Starting your journey Starting a Business – Question about Market Analysis Reply To: Starting a Business – Question about Market Analysis

#1017634
Hugh Thyer
Member
  • Total posts: 159
Up
0
::

Mark,

You’re in a catch 22 and you’ll have to get out of it. On one hand you want to do market research, but on the other you don’t want to ask your market for help. Just because anyone COULD follow your model its not exactly original and I’m sure if peple wanted to do it they’d be doing it already. And its a lot of work anyway, and most people are too lazy to rip you off and start up their own business.

As for accurate figures, you might just have to back yourself on gut feel. Are there nicer homes in the town now? Better cars, trendier establishments (eg wine bars etc). Is there something about your town that suggests your ideal customers have got more money, and are looking for your takeaway shop? There are signs everywhere.