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Niche
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I have been an affiliate marketer for a while now and I have helped sell a shed load of products

i think finding the right affiliates to promote your product is crucial. If ou are not having much luck with one affiliate marketing network, perhaps you should consider other networks

On the promotion thing, as long as you give your affiliates good resources e.g. banners, email copy, etc, they should be doing the majority of the promotions