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Steve_Minshall, post: 23514 wrote:
For my busines (motor accessories retail) I learnt the following:

Awesome inspiring stuff Steve_Minshall, love the lessons learned.

In the past I’ve (fortunately?) never been in an industry where YP was ever considered, but now that I am I’m not even looking at them. And the reason why is the 100 or so shrink wrapped books sitting in the base of every major apartment block around me – no one looks at them any more!

If I want a plumber, or roof racks, I’ll google it – so Steve’s focus is spot on. And to be perfectly honest, I’d rather buy a product or service from someone who has a couple of blog entries (‘free advice’) up there too as for some unknown reason, I want to trust them!