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Army of One
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I like the point akagroup makes.

If you write it yourself it may actually have more personality and potential customers may find it more real, human and endearing. Customers are getting more informed and perceptive and are getting sick of generic, boring material that they know has been written as a sales pitch.

So if you are getting someone to make it sound better – ensure it doesn’t become sterile.

I know as a business owner you need to find the best of both worlds, and I would assume you have some idea in your head of what you want it to achieve – just ensure you communicate that idea as best as you can to the person doing the writing / copy-writing.

Kris