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King
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I’m surprised sales warlord has not weighed into this….

Yes follow the problem/solution path. People are wanting to buy solutions. This might involve a free consultation based on “business efficiency improvement” or some similar hook.

Then as you get some client, leverage off them for leads for new clients.

Also look at networking opportunities (no not wired ones!!) where you can casually raise peoples issues, then say you can help with that and leave them with your card and walk away – followup in a few days….