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G’day Andy,
the one thing that jumps out at me is a lack of imagery on the website. Sure, you have the three small photos on the homepage, but it’s nothing that jumps out and says anything about you.

A banner rotating between bigger versions of those photos with powerful text about what you do and why people should use you.

Regarding splitting up the two things between two different brands, that would be preferable but as a small business i can understand that it might not be possible right now to put the resources into doing so (with two sets of marketing material required). The two things are related closely enough to be able to get away with it.

Having a look at your website, a good copywriter might be exactly what you need to convert those extra sales!