Home – New Forums Tell me straight… Ideas to improve marketing effectiveness of website Reply To: Ideas to improve marketing effectiveness of website

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mike@engagemarketing, post: 24457 wrote:
G’day Andy,
the one thing that jumps out at me is a lack of imagery on the website. Sure, you have the three small photos on the homepage, but it’s nothing that jumps out and says anything about you.

A banner rotating between bigger versions of those photos with powerful text about what you do and why people should use you.

Regarding splitting up the two things between two different brands, that would be preferable but as a small business i can understand that it might not be possible right now to put the resources into doing so (with two sets of marketing material required). The two things are related closely enough to be able to get away with it.

Having a look at your website, a good copywriter might be exactly what you need to convert those extra sales!

Hey Mike, thanks for your very thoughtful review.

I agree entirely about the imaging, I have just had some fantastic professional images taken which I will be incorporating into the site design over the next few weeks. I might ask you again for another opinion after I get it all sorted.

I think I have pretty much decided to split the site/brand, just need to do the budget…..

I am determined to get the copy right myself. Marketing is No 1 in my opinion to create a successful small business, so I need to own, understand and promote my message.

I might take a bit longer to get it right than if I use a pro, but I feel it will be better for the business if I get it right myself.

Thanks again