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The grey doesn’t work for when you think fitness, i think Vitality, needs colour.
Your site is a Ranked by Google PR0 which there does not seem to be many links to the site.
When people search in Google, they’re looking for information or entertainment. Google determines if your sites suitable by the words on the page and your links to your site.
The copy dose not really work, work for me, I want to know what’s the benefit for me.
You’re kinda on the right track about describing whats wrong with gyms, may you put from your prospect point a view.
If you have a physical location, then you use Google local and show up on Google maps.
When you use Google adwords, you make your ads only show up in 20 km radius of your address.