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I think some great answers have been given here… I mean asking yourself why firstly is a significantly great point.

Covering off how new “themes” for ZC can help, is also a well thought of suggestion.

My 2 cents worth, why product an online shopping cart like everyone else?

What can you do online that is so far ahead of the game, it just blows the customers away and they just buy regardless.

This then leads to do you make enough profit from your current demographic client, if not, what will the more profitable demographic need in order to buy from you?

Hope that helps just a little..