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Its the same thing in my view – I don’t know the difference between “normal” artboard and “premium” artboard.

What is artboard? :)

I just know that I want my business cards to be of a good quality, and I know that a sheet of A4 is what, 80gsm?

But most people wouldn’t know that, so also wouldn’t know that 420gsm is like 5 times “thicker?” than an 80gsm A4 sheet of paper.

What about – “Almost as thick as your credit card?” – gives a much better idea of just how “robust” they are.

Just a thought.