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Hugh Thyer
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Jake, I have to disagree with you.

Getting your name out there is pointless. If they don’t take action immediately they’ll forget all about you in 5 minutes. They aren’t going to stick your flier up on the fridge on the off chance they want a printer in 6 months time. Your ad has to lead to a direct response or your prospect is gone.

And as far as good quality and price are concerned, EVERY printer says that. It’s not a point of difference that’s going to make you stand out. Competing on price isnt much of a way to make money. Making smaller and smaller profits isnt going to help you. Work out what your prospects want and give it to them.

And I don’t mean to sound like I’m having a go, but telling ME that your prices are already competitive is pointless. You have to get all your selling information onto the flier. You have to tell them.