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soliddata
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I have found it quite useful. I have linked to both potential resellers for my online data backup business, ie IT guys and accountants, as well as users of my personal expertise (BA, PM, technical writer etc).

As Amanda has mentioned, the key is to work it regularly, and add different apps to your page.

Also, I came across a top little video last week (through a LinkedIn group I think – if it was from someone here please don’t be offended that I forgot), that teaches you the simple steps to get your Linked In page ranked high against your keywords – simple stuff but really makes you think.
Go to http://www.viralnetworkers.com/video/getting-a-top-ranking-on and follow the process – it should take around 5 minutes.

Kev