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Hi, this is my first post so go easy on me guys……

I own and run a business for sale site is Australia which ranks very high in google and other search engines. I do all of my own SEO and have many years experience in this field (in my signature).

Applying SEO to your site is definitely the way to go, however you first need to do a keyword analysis before choosing your keywords to target.

After looking at your META Title, I can tell you that it is way to long and should be no longer than 60 characters. Here you should place a catchy title which includeds your keywords.

After your on page SEO is complete I would recommend hiring an SEO company to do some bot herding using your robots file. I can see that your site is losing a lot of power and also does not validate (http://validator.w3.org/check?uri=http%3A%2F%2Fwww.doorstop.net.au%2F&charset=%28detect+automatically%29&doctype=Inline&group=0).

I hope these tips guide you in the right direction.