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Thanks Mr Q – I can also see a lot of right brain vs left brain intertwined as well (for me anyway).

I’ve been researching this topic recently working with a new colleague and it’s hard to get the mind shift of selling emotionally when you’ve been spending all your emotion creating. But that’s what their whole business is worked around and I finally ‘get it’ although I have to practise a lot to do it myself.

But it’s true – I consider everything but my final purchase is usually emotional.

Great article. :)