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Arnold Shields
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Hi Bryon,
It is scary how much time I spent researching and testing (making mistakes) to get to this stage. But once you have a solid foundation you can really build upon it.

One of the fantastic aspects of internet marketing is that it is cumulative. We have articles that are getting traffic months after they were first published. Compared to a direct mail / advertising campaign where the effect is only for 1-2 days.

The old way of internet marketing was build a website – job done. It just does not work. But if you take it to the next level it is really powerful – in terms of leads, understanding your customers, reputation etc. You have to work on it regularly.

I like to think of it as having a salesman for your business that will work 24/7 for you, but you have to spend some time developing them giving them the tools, information and support so that they can do their job.

In terms of time to get traffic – it would take about six months – but you need to be blogging on a regular basis – at least three times a week.