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Don’t you think, Craig, that there is more to designs and layouts than personal opinion and taste?
What about he advantages of proper typography, the right media, colours, sizes or a certain order of content in a brochure (or website)?

I agree that it can be tough to explain that to clients sometimes.
But the better the feeling when they follow you in the end :)

I also agree that you meet potential clients with that kind of mentality, who think they know it better. It’s necessary to consider if the effort is worth it, that’s right. But in 7 years I have only lost 3 clients that way. Most of the time, if they are serious about their bsuiness, they listen.