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Chris Bates
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You are spot on John!

I lose a fair number of ‘startup’ prospects to cheaper mobs – a failure on my behalf to educate them well enough. I never worry too much though, because I know they’ll be back for my $350 blower after their $49 fails to even move the leaves !

You can’t appeal to everyone though. The $49 blower buyers will learn through the pocket. The people who buy the $350 blower straight up are the ones that can appreciate value and quality.