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Hugh Thyer
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It’s an intangable cost. It’s like the value of a brand. It has a vital role in the way Village Cinemas interact with their customers, helping them get information and promoting their service etc.

But putting a value on it is what it’s worth to the business having it, and not how much direct money it brings in.

Most company’s websites do not sell anything direct, but this doesn’t mean they’d give them up.