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King
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Generally you cannot BUY email lists, but you can RENT them. There are many reputable companies who offer list rental through their opt-in membership lists, and these can be targeted by all manner of demographics potentially making it a very good marketing method.

The normal process is you submit your html copy to them and they handle the distribution.

You would be able to target sports fans by age and location, but not down to specific sport level. For instance, I can help you reach 208,000 people age 18-55, Aust-wide, interested in sports and fitness (still too broad).

The success of the exercise will be determined by the email title (you gotta get em to open it!) and the strength of the offer inside.

Side note – if you want to offer an SMS functionality, just drop me a PM