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I ran an online bookshop for a few years – damn thing still comes up in search results despite being closed for 5 years…
Doing an online version will allow you to get exposure to the publishers, get accounts set up and see what their minimum spend is.
There was an interesting interview on ABC radio this morning at about 8.20 – RN I think – talking about book retailing, Borders Books, Amazon (10% of the AU market), the future of hard copy v e-books. Worth hunting up and downloading the audio from the ABC website as it might help form some of your strategic thinking.